And for that, you need to correctly optimize the page. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.

Consistent doesn't mean identical. when you're discussing content

It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google.

Hidden facts about cloaking

These keywords are separated by a comma (,) and can be created via the use of Google Adword’s Keyword Planner Tool or via Third-Party software. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Why do you need a Freelance SEO Consultant Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword.

Lessons I've learned from rankings

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! How do you find people who value SEO enough to pay your prices? The modern SEO seems to be focusing more on user experience. Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools.

The infamy behind canonical URLs

Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked.

Create an Engaging Web Presence by the use of googlebot crawlers

The key to boosting visibility and SEO is staying active. All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.